A certified SEA that has completed SEA training and served at River View for a year qualifies to become an Ambassador. The Ambassador encourages and coaches new Service Excellence Advisors and assists in special projects. An Ambassador is a positive role model and mentor to new employees. Ambassadors can assist in presenting workshops, and coach the DO-IT (Daily Ongoing Implementation Tactics) Teams. The DO-IT teams handle monthly service improvement projects – an innovative way to bolster excellence in how we serve our patients, residents and community.